Bear Construction Group

Overview

Bear Construction Group, owned by Sascha Von Schwarzburg, is a versatile construction company serving both government contracts and homeowners seeking design-build renovations. With a background in military service, Sascha needed a robust online presence that could effectively target these two distinct markets and showcase the company's diverse capabilities.

Role

As Ramona Web Designs (RWD), our role was to revamp Bear Construction Group's website to address their dual market needs and optimize their digital marketing strategy, focusing on Google Ads management.

Challenge

The main challenges included:

1. Creating a website that effectively targets both government contractors and homeowners.

2. Showcasing the company's certifications, NAICS codes, and other government contracting credentials.

3. Highlighting design-build renovation services for residential clients.

4. Optimizing the existing Google Ads campaign for better performance and cost-effectiveness.

5. Transitioning from automated ad management to a more hands-on approach.

Solution

To address these challenges, we implemented a comprehensive digital strategy:

1. Website Redesign:

   • Developed a new website with distinct sections for government contracting and residential services.

   • Created dedicated pages to showcase certifications, NAICS codes, and past government projects.

   • Designed an attractive portfolio section for design-build renovation projects.

   • Ensured the site was responsive and user-friendly for both corporate and individual clients.

2. Content Strategy:

   • Developed comprehensive content detailing the company's expertise in government contracting.

   • Created engaging content showcasing the design-build process for homeowners.

   • Implemented SEO best practices to improve organic search visibility for both target markets.

3. Google Ads Optimization:

   • Conducted a thorough audit of the existing Google Ads campaign.

   • Identified areas for improvement, including keyword selection and ad copy.

   • Implemented negative keywords to reduce wasted ad spend.

   • Transitioned from automated to manual campaign management for greater control and efficiency.

4. Marketing Strategy Refinement:

   • Advised on pausing Yelp Ads to focus resources on optimizing Google Search Ads.

   • Developed separate ad groups and landing pages for government and residential services.

   • Implemented conversion tracking to measure the effectiveness of different campaigns.

5. Ongoing Optimization:

   • Continuously monitor and adjust the Google Ads campaign for optimal performance.

   • Regularly update website content to reflect new projects, certifications, and services.

The resulting digital presence effectively communicates Bear Construction Group's dual expertise in government contracting and residential renovations. The optimized Google Ads campaign has led to improved ad performance, lower costs per click, and a higher return on ad spend. The new website serves as a powerful tool for attracting both government contracts and residential clients, positioning Bear Construction Group as a versatile and reliable construction partner.