Supreme Concrete Group

Overview

Supreme Concrete Group, led by owner Jose Flores, is a third-generation family-owned concrete contractor serving San Diego County. With a rich heritage in the industry, Jose decided to branch out from his father's company, gaining extensive experience before establishing his own business. As a new operation, Supreme Concrete Group needed a strong digital presence to compete in the local market and showcase their expertise.

Role

As the founder of Ramona Web Designs (RWD), I was responsible for completely revamping Supreme Concrete Group's online presence. This included designing and developing a new, responsive website, auditing and optimizing their Google Business Profile, and refining their Google Search Ad campaign for better performance.

Challenge

The main challenges were:

1. Creating a website that reflected the company's professional experience while highlighting its family-owned roots.

2. Ensuring the new site was fully responsive, adapting seamlessly to various screen sizes.

3. Optimizing their Google Business Profile to improve local search visibility.

4. Refining their existing Google Search Ad campaign to increase its effectiveness and ROI.

Solution

To address these challenges, I implemented a comprehensive digital strategy:

1. Website Redesign:

   • Developed a custom, modern website that showcases Supreme Concrete Group's expertise and project portfolio.

   • Implemented a responsive design ensuring optimal viewing across all devices.

   • Incorporated the company's family history and Jose's personal journey in the industry to build trust with potential clients.

2. Google Business Profile Optimization:

   • Conducted a thorough audit of the existing profile.

   • Updated and enhanced business information, including services, hours, and photos.

   • Implemented a strategy for regularly updating the profile with new posts and encouraging customer reviews.

3. Google Search Ad Campaign Refinement:

   • Performed an in-depth analysis of the existing campaign.

   • Optimized ad copy to highlight Supreme Concrete Group's unique selling points.

   • Refined keyword targeting to focus on high-intent, local searches.

   • Implemented negative keywords to reduce wasted ad spend.

   • Set up conversion tracking to measure the campaign's effectiveness accurately.

The resulting digital presence effectively communicates Supreme Concrete Group's expertise, family legacy, and commitment to quality. The optimized Google Business Profile and refined ad campaign have significantly improved their visibility in local searches, leading to increased leads and business growth.